Are you still wondering why anyone might want to doodle? I get the “why doodle” question a lot, frankly. The “but I can’t draw” conclusion usually follows right after that (but that’s not even true – you actually don’t know how to draw in order to make visual notes. I’m proof of that!).

There’s a lot of power in doodling. When folks see me doing it in real time, it’s amazing how quickly they start to answer that question for themselves.

I’m not the only one advocating for using more visuals in the workplace. In fact, a study by Stanford University’s Graduate School of Business showed that whiteboard (yes, that’s hand-drawn images/doodles drawn on a board) outperformed PowerPoint as a persuasive storytelling tool. Whiteboard scored higher in terms of “engagement, enjoyment, credibility, recall, and persuasive impact.”

The study’s conclusion: “Based on this research and the proven advantage of using whiteboard style visuals, you as a marketer or salesperson should think about how to implement these types of visual stories into your marketing assets and sales approaches. If you do, you’ll surely improve your customer conversations and in turn, increase results for the company you represent.”